In addition to Juliette's responsibilities for Miss O & Friends, she is a reporter on "Tween Trends" for TDMonthly Magazine, is interviewed regularly in press, radio and TV, an invited speaker to audiences ranging from MBA students to underprivileged school children, and contributing writer to the Miss O & Friends books series, published by VNU (Watson-Guptill imprint).

At age 10, Juliette tapped into her artistic creative side, drawing what she referred to as "cool girls." Along with the help of her sister, mom and other girls, after 5 years of just play, Miss O & Friends was formed -- the only lifestyle brand created "by girls...for girls" ages 8-12. Says Brindak, "We started with a website by girls, for girls, featuring real girls, including my sister, Olivia (Miss O), our Asian-American cousin Harlie, Justine, inspired by a local tween, Isabella, Olivia's friend, and me, Juliette."

Hip (yet age appropriate), wholesome (but not Pollyanna-ish), Miss O & Friends fills the void for tween girls who have outgrown Barbie^® and are not ready for Britney. Through www.missoandfriends.com, tweens can play, create, learn, exchange ideas, get help, compare experiences, get published and much more ... all within a safe, non-chat environment. Says Juliette, "Our goal is to help girls build a sense of self and self-esteem so girls will be less likely to fall prey to the pressures of fitting in and being popular."