Gregory Coleman
Board Advisor
CEO, NetSeer
Former EVP, Worldwide Sales, Yahoo!
NetSeer uses technology that uses concepts - not just keywords - to create a
map of the Internet that connects related concepts to each other. As a
result, NetSeer can identify hundreds of relevant concepts for every
keyword, webpage, article and video online.
So now surfers will get more relevant search results and content;
advertisers will secure a larger cache of keywords to help drive qualified
traffic to your site. Websites will obtain more relevant ads and content to
display for users.
A seasoned executive with nearly 25 years of media experience, Greg Coleman
recently was a key member of Yahoo!'s management team, responsible for
leading Yahoo!'s global advertising sales efforts. In this role, he oversees Yahoo!'s North American sales, Alliances, HotJobs, and sales operations. Since joining the company in May 2001, he has played a significant role in establishing Yahoo!'s leadership position in the advertising sales marketplace. Coleman also co-chairs Yahoo!'s internal Ad Council, which oversees the company's ad policy and collaborates on key strategic issues relevant to its advertising business.
Prior to joining Yahoo!, Coleman was senior vice president of publicly-held Reader's Digest Association and president of U.S. Magazine Publishing. He was responsible for the company's stable of magazine properties, including Reader's Digest, the largest magazine in the United States and in the world. In this role, he oversaw all advertising, circulation, production, customer service, and financial initiatives for the magazine division.
Before becoming the president of U.S. Magazines, Coleman served as vice president and worldwide publisher of Reader's Digest, directing overall business for the 48 editions of Reader's Digest published in 19 languages. Prior to that, he led U.S.-based Reader's Digest to four straight years of record advertising revenues and profitability through several ambitious programs. Before joining Reader's Digest, Coleman was founding publisher of Memories magazine at Diamandis Communications. Previously, at CBS, Inc., he spent 10 years leading advertising efforts for Woman's Day as vice president and national sales manager.
Coleman holds a B.S. degree in business administration from Georgetown University and attended the M.B.A. program at New York University.
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