With an uncanny ability to recognize and develop unique brand values and to convert those qualities into business opportunities, as Sr. VP of Licensing for Sanrio (Hello Kitty), Bruce established and managed strategic alliances with the company’s key retail partners; developed co-branded initiatives with trend and fashion leaders, and built the programs that have turned Hello Kitty into an icon with appeal to women and girls of all ages.

Bruce is a seasoned executive with rich and diverse experience in a variety of activities, from his early academic work as a professor of language, literature and cultural studies, to leadership roles in a number of businesses including well respected non-profit organizations. Most recently Bruce spent the past 9 years at Sanrio.